Icelandic media intelligence, in real time

Know what Iceland is talking about.

Mentloop reads Icelandic news, radio, podcasts and advertising, and shows you what is being said, who is getting the attention and what has changed.

Book a demoSee how it works

News · Radio · Podcasts · Advertising

One view of the whole Icelandic conversation

  • News National and regional outlets, checked every five minutes.
  • Radio Broadcasts transcribed and made searchable.
  • Podcasts Icelandic shows, with every mention marked on the timeline.
  • Advertising New campaigns and who is running them.
  • TV Coming later Television and video are next.

Statistics

Who owns the attention today?

See which companies, people and topics the media covers most, and how that coverage splits between outlets. For any period you choose.

  • What does each outlet cover? See what DV talks about most, what mbl.is leads with, and where the outlets differ.
  • Who is on the rise? People, companies and topics getting more attention than usual, ranked by change.
  • What has changed? Compare this week with the last and see at once where the conversation moved.

Stories

Fifteen articles. One story.

When several outlets report the same event, Mentloop merges the coverage into a single story. You get the whole picture instead of fifteen separate alerts.

  • The original source See where the story started and who reported it first.
  • Spread and timeline Follow the story from outlet to outlet, hour by hour.
  • Outlets, entities and sentiment Who is involved, where they are covered, and how.

Companies and brands

Everything happening around a company, in one place.

Every company and brand has its own page: news mentions, stories, statistics, ads and what is said about it on radio and in podcasts.

  • Mentions and stories Every article that names the company, grouped by story.
  • Trends over time Volume, share and sentiment of coverage, day by day.
  • Ads and audio New ads, and every time the company is mentioned on air.

Audio intelligence

Jump straight to the moment.

Mentloop finds mentions in Icelandic radio and podcasts. You see what was said and when, and play from the exact second a company or person is named.

  • Icelandic transcripts Episodes are transcribed, and the full text is searchable.
  • Mentions as chapters Each mention is marked on the episode timeline.
  • Play from 44:12 One click and you hear the context. No need to sit through the episode.

Ask Mentloop

Ask it like you would ask a colleague.

Ask in Icelandic or English. Answers are built from the data Mentloop has collected, and always cite their sources.

  • Which companies got the most negative coverage this week?
  • What did DV talk about most in the last 30 days?
  • Why did coverage of Arion increase?
  • Which stories are growing fastest right now?

Signals and alerts

Not just what happened. What changed.

Mentloop compares today’s coverage with what is normal and tells you when something breaks the pattern. You decide what matters.

  • A sudden spike in mentions
  • Sentiment turning negative
  • A story spreading between outlets
  • A new ad campaign going live

Compare

See where you stand, next to everyone else.

Put two to six companies or people side by side and see who gets the most coverage, where, and about what.

  • Share of coverage How much of the conversation each one owns.
  • Distribution across outlets Which outlets cover whom, and how much.
  • Shared stories The stories where competitors appear together.

Sharing

Share live intelligence with clients and teams.

Create a public page for a company, a story, a statistics view or a comparison. The recipient needs no account, and the page keeps itself up to date.

  • You choose what is shown Pick the sections and the period. Edit the page later without changing the link.
  • Password and expiry Lock the page, let it expire, or revoke the link at once.
  • Ready as a report The page prints cleanly and downloads as a PDF.

Who it’s for

For teams that need to know, not guess.

  • PR & Communications

    Watch a story form before it grows. Stories, sentiment, and alerts when coverage shifts.

    • Crisis monitoring
    • Stories
    • Sentiment
    • Alerts

  • Marketing teams

    Track competitors, their advertising, and which brands hold the attention.

    • Competitors
    • Ads
    • Trends
    • Attention

  • Agencies

    One list per client, with shareable pages and reports that update themselves.

    • Multiple clients
    • Sharing
    • Reports
    • Lists

  • Management

    A morning brief of what matters: the main changes since yesterday, with sources.

    • Morning brief
    • Major changes
    • Overview

Built for Iceland

Icelandic is not an afterthought.

Global monitoring tools are built for English and for large markets. Mentloop is built from the ground up for Icelandic media and the Icelandic language.

  • Understands inflections

    A name in the accusative, dative or genitive is still the same company. Mentloop finds them all.

  • Icelandic media

    National and regional outlets across the country, not just the largest few.

  • Radio and podcasts

    Spoken Icelandic, transcribed, so what is said on air is not lost.

  • Local companies and people

    Companies, institutions, parties and public figures, recognised by name.

See what Mentloop can tell you.

Book a short demo. We will show you Mentloop with your company, your competitors and your stories.